Millions in extra revenue, all through Make-up

Not just one team, but everyone works together to create efficient email marketing

Our customers are all ambitious parties who, when they do something, want to do it well. Boozyshop is no exception. Many companies still have a separate team working on their email marketing. Thanks to Reloadify this is not necessary anymore. With the help of Reloadify, all Boozyshop employees work on the company’s email marketing. As a result, email marketing is already done very efficiently with a small team. In this story, you will read more about Boozyshop and find out what the big advantage of Reloadify is.

Anyone can do it

At the bottom of Zeeland, almost against the Flemish border, there is an e-commerce company that you can definitely say ‘U’ to. Joëlla van Puijvelde is online marketeer at Boozyshop, a company that specialises in makeup and skincare. Combining beautiful products, affordable prices and brands that you can’t find in stores, or hardly at all, in one webshop: that’s their mission.

But, if you grow and grow and like to inform your customer base daily about interesting products, then it is necessary to tackle your email marketing properly. “When we came in contact with the team of Reloadify, the choice was actually made immediately”, says Joëlla. “We immediately connected with them. It’s a very professional team that, despite the many clients, always remains personal and accessible. That’s exactly what you want.”

“We only have to write the texts, create the emails and finally mail the email to the right customer group. That convenience is what we were looking for.”

Convenience serves the man

Reloadify has been working overtime at Boozyshop for the past few years. “We send out several emails every day,” explains Joëlla. “We do this because we receive new, special products every day and want to inform our customers about them immediately. Because Reloadify’s software is so easy to use, we can do that.” When Boozyshop receives new products in the morning, Joëlla and her colleagues can email customers about them as early as an hour later.

In Reloadify, you arrange your email marketing from start to finish. “We only have to write the texts, format the emails and finally mail them to the right customer group. That convenience, that’s what we were looking for”, says Joëlla. Reloadify is set up so that everyone in your company can work with it. With the drag & drop function you can easily compose your email. You write your text in a block, place your image in another block and finally add a call to action. Eventually you drag these blocks to the right place and merge them into one email. Composing and creating an email has never been easier.

Thanks to Reloadify we can personalize our emails and adapt them to the wishes and preferences of our customer. Our customers experience the contact as one-on-one. This close relationship with our customers is very important to us. Reloadify supports us in this.

Data, data and even more data

Reloadify gives you real time insight in the data coming from your webshop. Boozyshop customers are automatically grouped based on the products and brands they buy. As an email marketer you can then segment these groups; by age group, residence, purchase history or based on personal preferences. This is not only useful to send very relevant mails, but it also gives you a much better idea of who your customers are.

“Because everything in the software is connected, from the incoming data to the sending of our newsletters, you work very efficiently and easily. Since we have been working with Reloadify, we are assured of email marketing that is taken care of down to the last detail.”

In addition to insight into their data and fast email sending for new products, Boozyshop also uses Reloadify to automatically send emails through triggers. “We have automatic triggers set up on many skincare products. If customers buy a cream, then x number of months later they will receive an email with an ‘alert’ that the cream might be running low. In addition, we tip our customers off to brands that they might find interesting and we give advice on maintaining recently purchased makeup brushes, for example. All of this is done via email. Because we send e-mails that match the various preferences of our target group, but also automatically send advice and recommendation e-mails, we pamper our customers daily with extra information and good deals.”

Services across borders

Boozyshop’s customers receive very personal and relevant emails every week. Whether that’s annoying? “No, we actually never hear from our customers that we email them too much. On the contrary, our customers are waiting for our emails. Thanks to Reloadify we can personalize our emails and adapt them to the wishes and preferences of our customer. We never email a customer with unnecessary and uninteresting information. Perhaps even more important: our customers experience the contact as personal. This close relationship with our customers is very important to us. Reloadify supports us in that”, says Joëlla.

The beauty and skincare company is not only successful in the Netherlands, but also abroad. Because Reloadify is available in different languages, Joëlla and her colleagues can also provide their customers in Germany, France and Belgium with the latest trends on a daily basis. “Also in that Reloadify takes care of us. Because the program is so easy to use, we can send dozens of emails with a small team very quickly, efficiently and easily.”