24/7 personal marketing, I don't want anything else ever again

We see the sales increase. Without realising it, the store keeps on going.

It was 2003 when Edward and his wife opened the first Kappersshop in Groningen. The concept: a barbershop with an additional store. The Kappersshop quickly grows and is forced to expand. Edward and his wife therefore move to new, larger premises in Edward’s hometown: Drachten. “When we moved to Drachten we also immediately started a webshop.

At that time, we were one of the few wholesalers in hairdressing supplies and already online. That was convenient. By now, we have built up a very large customer base”, says Edward.

The Kappersshop grows and grows and when Edward got air of Reloadify he was immediately interested. “I would never have been able to set up my email marketing so efficiently and clearly without this clever software”.

Personal attention for customers; that is not only the promise we make to our customers, personal attention is also the starting point in our communication. “In 2019, we started using Reloadify’s software,” explains Edward. He explains that from the Kappershop until then he only sent general newsletters to the overall customer base.

“Reloadify then advised me to set up more automatic emails in the program in terms of cross- and upsell. Now, for example, someone who buys clippers automatically receives an email after 14 days with the offer for clipper oil.

In 2020, we spent the whole year setting up these cross- and upsell funnels. That takes some time to set up, but then it goes automatically, and you reap the benefits: we see the sales increase. Without you realizing it, the store keeps on going,” laughs Postma.

From offline store to webshop

Thanks to Reloadify, your email marketing is taken care of down to the last detail. Customers can (almost) not lose track of you, but the other way around, you can also keep a close eye on your customers. If they don’t order anything for a long time, a mail will automatically go out. “By drawing customers’ attention to abandoned shopping baskets or offering extra discounts to customers who place orders above a certain order size, our company feels very small and personal to the customer. The more data we receive from the customer when they subscribe to our newsletter, the more personal the email contact. Customers love that, we often get to hear, “thank you for the reminder” or on birthdays, “how incredibly thoughtful of you to think of me. It’s the little things that make a difference”, says Edward.

Revenue from email marketing

If a customer of the Kappersshop buys a certain product where a trigger is set, then immediately or after a few days an e-mail follows with an additional offer, a review request or an offer of a product that the customer might also find interesting. “Our business always goes on, because the triggers never stop. Even if we close the store at 17:00”, laughs Edward. When hairdressers and non-essential stores had to close their doors during the lockdowns, Edward was pessimistic. “But how happy we were and are with our webshop.

We have, thanks to Reloadify, just managed incredibly well. Last year, we generated no less than 5% of our sales from email marketing, despite the lockdown and the closing of the hairdressers. That’s fantastic! This year we’re going for 10%, and we’re definitely going to do that. The more time and attention we invest in the program, the more you get in return. You really notice that. I never want to do anything else.”