Missing out on a discount is no fun for anyone

How do you keep the customer relationship personal with a customer base of tens of thousands of people?

Consumers are overwhelmed by the dozens of newsletters and offers they receive every day. That is exactly where Reloadify can help you stand out.

No matter how big your customer database is, with the help of email marketing software, emails will remain personal.

Reloadify unburdens companies with sending emails and creates an overview in databases where often thousands of people are registered for newsletters and other promotions such as discounts and monthly offers.

Not only that, thanks to a wide range of options companies can filter and sort their customer data on for example age, residence and other preferences.

This allows companies to send very targeted and relevant emails. “Because we now send e-mails that are fully in line with the preferences, wishes and orders of our customers, they never miss out on offers and good deals.

They are more likely to get a good deal”, explains Manon. A customer who buys a set of chairs from Livin24 does not receive an email shortly after purchase with an offer for the same type of chairs. However, Livin24 does automatically mail customers about matching products. This is possible thanks to triggers. These are a kind of ‘alarm bells’ that go off when a customer buys a specific product. If you, as a company, have set a trigger ‘on’ that product, the software automatically calculates when it is a good time to send an email with other attractive products. For example, Livin24 customers receive an email a few days after purchase with products that match their purchase, such as a beautiful pendant lamp or a fancy dining table in the case of the set of chairs they purchased.

“Because we make our emails so personal, customers really feel like they are emailing with a person instead of a big company. Without Reloadify, that would never have been possible.”

Email marketing for everyone

At Livin24, Manon and colleagues actively use Reloadify. They do so, according to Manon, “with great pleasure.” Because the software is easy to use, anyone can work with it.

When you start using Reloadify, you always start with a demo. During this demo, one of the employees will explain everything about the program. “But also, if you have any questions later on, the guys from Reloadify are always there for you. They take their time and really listen to you. You don’t only notice this when you have questions, but they also take any suggestions for the program seriously. That transparency and commitment is unique and very nice”, Manon explains. “It’s also not the case that when you make a suggestion, you don’t hear anything more about it afterwards. Once in a while, you have a meeting with someone from Reloadify, and they show you their roadmap.

If you come up with any suggestions, they will tell you right away if the changes are possible and how long it will take. This way, you always know what you can expect from each other.”

Creating involvement

Many marketing departments are still working with different software programs for writing, formatting and sending emails. “In Reloadify everything comes together: you can collect, filter and analyze data, but you can also format and send your emails directly in the software. That works super nice”, says Fischer. Thanks to the software, Manon and colleagues have involved Livin24’s clients in all kinds of actions and vice versa.

“The involvement between the company and the customer has increased considerably. After purchase, customers immediately receive an email thanks to such a trigger. In that mail, we tell about our Happy Customer campaign. We ask customers to take a picture of the purchased product in their interior. They send that picture to us, and then they have a chance to win a certain amount of money. The reactions to this are very positive. With such an action, you really notice how much a well-organized email marketing helps you as a company”, says Manon. Livin24 has grown a lot recently, “and with Reloadify we are looking forward to further growth. Without this software we would not have been able to set up our email marketing so efficiently, to set it up in such a clear way and to actually profit from it. Reloadify is now a must-have tool within our company.”

Are you eager to take your email marketing to the next level and get more value out of it? Contact us, and we will gladly show you a demo of our software.